Apple CEO Steve Jobs on stage, the company's HQ about to see the new MacBook Air.
We are watching Apple's live stream, summary, posting photos, and will include an analysis of the declarations.
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12: 57 waiting for a transaction begins.
12: 59, Apple will be repeated in the case of groundnuts, para.
1: 00 Jobs takes a step and thanks to all coming. Because the more intimate setting thought may have asserted some Apple engineers deal with demonstrations of fun.
1: 01 Mac.State of Chief Executive Officer Tim Cook, Apple will lead to the entry into force of this part.
1: 01 Mac was Apple's 33% last year. It was 22 billion dollar in fiscal 2010.Mac-company--if it is a separate company, and we are not going to do that (laugh)--should be # 110 Fortune 500 list.
1: 02 Mac sales were more than 3 X only over a period of five years. Mac installed base just shy of 50 million users worldwide.(IOS is now last up to a total of 125 million sold. Not apples-to-apples, statistics, but the idea.)
1: 03 Mac is to stifle market 18 quarters consecutively. 20,7% market share, according to the United States in the interests of consumers, the NPD Group.(And even a higher percentage of computers that cost 1 000 or more, who Cook does not state.)
1: 04 There are in 600,000 of Mac developers, which grows to 30 000 per month.
1: 05 to the lifting of the AutoCAD Autodesk is not available for Mac, something Apple is very excited about .Mac are "exceptionally good", Cook says.
1: 05 loves their Macs Customers. # 1 ACSI, Consumer reports, etc.
1: 06 retail stores positively 75 million visitors in the last quarter;Macs sold 2,8 million last fiscal year and approximately 50% of these buyers are new to the Mac.
1: 07 Shanghai store "destined to become the landmark."Stocks in the people's Republic of China has the highest traffic one of Apple's warehouses. If you had no Apple stores in the United States, "you know, which makes the announcement."
1: 08 Jobs is back, and he is talking about iLife. today, iLife 11. Shows three of these apps today.
1: 09 iPhoto is to obtain the new fullscreen modes. Facebook improvements. Send your photos without leaving iPhoto. New slideshows.The Red Dog books. (Apple will be printed more than 2 million books per year.)The great leap, how do you make books and print quality. And "beautiful" kohopainettu cards.
1: 10 boss Phil Schiller to trade relates to the introduction into iPhoto, 11.As usual, wearing a blue in his short sleeved shirt.
1: turn off the fullscreen modes Display 12, facial recognition, maps, etc.Fine and good, but very sexy.The new Mac-notification sounds like coming to the end.
1: 13, the fact that Apple has otherwise new Facebook features Today suggests that companies are not the war, despite the fact that ping problems.Nice to see them working together.
1: 15 out of the use of the new iPhoto displays the Schiller-slideshows, of which one of the holidays.Too early, sir!
1: 17 Schiller displays the new e-mail postcard property. displays the time to cool.
1: 18 Shows the creation of new photo book now the carousel.This is a really is pretty good publishing program-a feature that Apple has created.
1: 22 Kohopainettu cards all you hipsters there. Apple will be shown in the demo video is all about what kohopainettu."It creates beauty, you can see ... and to feel."
1: 23 Jobs is back."I think it is great. for this reason, we do what we do."
1: 24 is next up iMovie 11. "top request had better audio editing and team is" bring something very. "We strive to make the advanced editing for the really simply "mere mortals".Also: Something called new one-step effects. Something called People Finder. news and sports themes And the ability to create movie. trailers of "almost without effort."
1: 25 Leading this demo is Randy Ubillos, Apple video software boss.
Step 1: 27: without showing the effects of the new "instant replay" function and "highlighting" function. Kiva.
1: 30, it is "movie trailer" time create a movie trailer now--your own video clips. Plus stuff.
1: 31 on Twitter, John Gruber points out that it looks like the Mac is not a FaceTime icon in the dock, that Apple used for demonstrations.
1: 33 in iMovie can tell whether one person, two people, or video, many people recognition software from iPhoto.
1: 34 This looks quite sophisticated stuff that needs a lot of movie clips. see how this works in actual use but the trailer looks great. Very nice work.
1: 38 Jobs is back., a new Garage-the next Band, which is Apple's music-making consumers around Sunnydalen Sören, Marketing Manager, displays it.
1: 39 we see today, the recording of the new tools and new tools on the piano and guitar.
1: 41 Right now, he is showing off the tool to make your music sound less automatic. "The automatic spelling checker is not valid on the rhythm. "
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